PRIVACY POLICY
Last updated: 26 July 2024
1. Introduction
FreshPure ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR).
2. Data we collect
When you place an order or use our website, we may collect the following information:
Full name
Delivery and billing address
Email address
Phone number
Payment information (processed securely by our payment providers)
IP address and browsing behaviour on our website
3. How we use your data
We use your personal data for the following purposes:
Processing and fulfilling your orders
Sending order confirmations and delivery updates
Responding to customer service enquiries
Improving our website and customer experience
Sending marketing communications, where you have given your consent
Complying with our legal obligations
4. Legal basis for processing
We process your personal data on the following legal bases:
Contract performance: to fulfil your order
Legitimate interests: to improve our services and prevent fraud
Consent: for marketing communications
Legal obligation: to comply with applicable laws
5. Data sharing
We do not sell your personal data to third parties. We may share your data with the following categories of trusted partners solely to fulfil your order:
Payment processors (Shopify Payments, PayPal, Klarna, Stripe)
Delivery carriers
Marketing platforms (TikTok, Meta) where you have consented to marketing
6. Data retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, and in any case for a minimum of 6 years to comply with UK tax and accounting obligations.
7. Your rights
Under UK GDPR, you have the following rights:
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time
To exercise any of these rights, please contact us at info@freshpure.co. We will respond within 30 days.
8. Cookies
Our website uses cookies to enhance your browsing experience and analyse traffic. You may manage your cookie preferences at any time via the cookie banner on our website. For full details, please refer to our Cookie Policy.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All payment transactions are encrypted using SSL technology.
10. Third-party websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.
11. Changes to this policy
We reserve the right to update this Privacy Policy at any time. The current version will always be available on our website. We encourage you to review this policy periodically.
12. Contact
For any questions regarding this Privacy Policy or your personal data, please contact us at:
Email: info@freshpure.co
Website: freshpure.co